Nine brands, built from the mark to the hosting.

A juice brand with four flavours and no house colour. Each one takes the page over completely.

A water product that refuses to look clinical: linen, sand and clay instead of the category's blue and chrome.

Four core browns plus a deep and soft pair per flavour, every hex sampled from the artwork rather than chosen beside it.

A Cape Town cookie bakery that ships nationwide. Twenty-three flavours, three colour themes, and a box you build yourself.

A serif that says one word and a sans that says everything else. The whole identity is that one rule.

Everything on the page is a rounded card on one ivory ground. The whole system is a single surface rule.

White, one sage accent, and a serif that is only ever allowed to say the product's name.

A furniture maker whose mark is a dovetail joint, and whose delivery estimator is the most-used page on the site.

A Sandton interior studio whose site is set in the same palette as its rooms: ivory, sand, clay and espresso, and nothing brighter.