LUMA
Beauty sites either shout in gold or whisper in beige, and both age badly. LUMA takes a third position: one warm sheet, one radius, and photography that is allowed to be the only colour.
- Category
- Beauty & wellness
- Year
- 2026
- Scope
- 4 workstreams
- Brand identity
- Photography direction
- Website
- Service pages
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
A multi-service house (hair, nails, skin, lounge) where the danger is a site that reads as four different businesses sharing a building. Every service wanted its own look; giving it to them would have been the end of the brand.
The answer was a single surface rule applied without exception: everything on the page is a rounded card on the same ivory ground, and the only thing that changes between services is what is inside the card.
Four decisions the whole project rests on.
- 01
One ground, no exceptions
A single warm ivory carries every page. Golden tan panels are the one departure, and they are always a full-width band rather than a card.
- 02
Sentence case throughout
No tracked capitals anywhere, which is what keeps a beauty brand from tipping into luxury pastiche.
- 03
Photography as the only colour
The interface is two neutrals. Every warm thing on a page is a photograph, so the shoot is doing work the design does not have to.
- 04
Services as one component
Eleven services render from one card, so adding a twelfth is a data change rather than a design job.
The imagery the brand was built on.
Every frame here was produced for this project, and the colour on this page comes out of these, not the other way round.
Where it landed.
Four service families that read as one house, which is the thing multi-service businesses almost never get right.
A page template that absorbs a new service without a design decision.
- Service families, one house
- 04
- Radius values in the system
- 03
- Colours in the interface
- 02
What it taught usA single surface rule, applied without exception, is worth more than a style guide.
PULP
A juice brand with four flavours and no house colour. Each one takes the page over completely.
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AQUA
A water product that refuses to look clinical: linen, sand and clay instead of the category's blue and chrome.
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COVA
Four core browns plus a deep and soft pair per flavour, every hex sampled from the artwork rather than chosen beside it.
Food & drink2026
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Tell us what the business does and who it sells to. A fixed quote comes back inside two days.
- Office
- Sunninghill, Sandton, 2196
- Hours
- Mon–Fri, 07:00–17:00
- info@bonangtech.com